Storytelling, to date, is the tool that makes your communication effective and allows your brand to connect with customers. Tell stories, don’t just share information about your products, and learn how to present your brand in a functional way.
- Your potential customers love storytelling.
- Dig deeper.
- Seek authenticity and focus on people.
- Start with the motivations.
- Satisfy a need.
Your potential customers love storytelling.
Storytelling is true science and the human brain loves stories. When we use storytelling, seven regions of the brain become active; on the other hand, raw data only activate 2 of such areas.
Stories ignite our imagination and help us empathize with characters and their struggles, making your sales memorable and engaging for you and your potential customers.
In addition to connecting with your audience on a deeper level, storytelling is also an opportunity for you to sell creatively and give personality to what is in your shop.
How would you like it if someone tried to sell you a product by talking only about meaningless numbers and statistics related just to your target industry? Or would you like to know a real scenario in which the product helped make someone’s life easier or better?
Telling a story effectively is important if you want to reach your customer and sell. In this article, you can find four tips for making the most of storytelling and becoming a true storytelling “pro.”
1. Dig deeper.
Few brands today use storytelling effectively; most of them use soft storytelling. Our advice is to go deeper and center your focus on human needs, not the company.
The corporate storytelling of the future is successful and sustainable storytelling that is committed to getting to the bottom of a story or issue. Don’t be afraid to step outside your comfort zone and don’t strive for perfection because only reality and vulnerability will make your story believable.
Sometimes it’s good that stories are imperfect, as people are, and that’s okay…. It actually works because it is real.
This is a growing trend and it means we will see more and more brands and companies become real and vulnerable and that’s a good thing! A deeper emotional connection heralds attractive turnovers.
2. Seek authenticity and focus on people.
Show the human structure behind your brand. The main reason why many brand stories fail to capture the imagination is that they are still oriented around companies. People care about people, not companies; they don’t empathize with the latter.
Brand storytelling needs to be told through people, and there are multiple ways to do this, for example through the experience of one of your customers or passionate employees; or even your own story can be the most interesting to tell.
Share your story through real people and you will see a big difference in your storytelling.
Don’t forget that your users are smart; don’t lie. Your brand story should be authentic and truly represent the products or services you’re selling.
Customers will immediately reject rough advertising or marketing communication, and this will not help your sales.
3. Start with the motivations.
Talk about your company’s history starting with motivations and document all changes and events: this will help reduce misunderstandings.
How to figure out what your reason is? We have prepared some questions for you to identify it:
What is your mission?
What motivated you to start your business?
What sets you apart from your competitors?
It doesn’t have to be a game-changing or tear-jerking story, but it must be clear and understandable to everyone. Once you have identified your motivations, you will also need to make your storytelling consistent and adapt your tone of voice, the graphic style of your site, the brand values, the most-used social platforms, etc.
4. Satisfy a need.
Sensitivity is critical to great storytelling and companies can learn from Hollywood scripts.
You need to sell emotional and personal value, not just rational value. Emotions matter both in B2B and in B2C and, the sooner you adopt this narrative mindset, the sooner your business will take off.
If you sell smartphone accessories, don’t just describe the item, put it in context and consider your products as a solution to a problem. Empathize with your potential customers.
Storytelling is a strategy that applies in many situations and will be very useful for your business.
Start increasing your sales through business storytelling today, but not only that! The right storytelling will help you:
- Stand out from the crowd.
- Excite your audience.
- Spark curiosity.
- Build relationships.
- Stimulate a need.
- Increase the conversion rate.
As you have read, good storytelling can bring you many benefits. Experience a new way to communicate your ecommerce story with an eye to Black Friday, and if you don’t want to be caught unprepared, we’ve written an article on how to boost your sales during Black Friday!
Always remember that a good story won’t get you sales if you don’t offer great products simultaneously: find out how to offer your customers high-quality original fashion products with BDroppy!