Ever wondered how to increase your ROAS while advertising your online activity or dropshipping business? Then keep reading!
First of all, what is ROAS exactly? ROAS means Return On Ad Spend and it measures the efficiency of what you spend on a specific channel. It consists of the total revenue generated by your campaign divided by the total cost you spent on it.
Do you want to know how to increase your ROAS by creating relevant ads? Here are our 5 tips:
- Google Shopping Ads
They are one of the most popular and used advertising channels but the ad spend keeps increasing so it’s important to target the correct audience and to analyse data in order to adjust your strategy accordingly.
- Spend less on your ads
One way of maximizing your ROAS is reducing your ad cost.
For example, when running Google ads, try to change your bidding strategy manually or automatically through specific programs; you can look for a lower position in search results, still appearing in the top results but saving some money; identify the correct target audience in order to focus your efforts on your potential customers; implement keywords that are strategic to improve search results.
- Aim at keeping your existing customers
Acquiring new customers costs more than holding on to your existing ones, so focus on the latter, also because it’s more likely for them to buy from you than for completely new customers.
Think about implementing loyalty programs, free shipping or special offers and discounts.
- Use appropriate landing pages
Conversion rates are essential to your advertising strategy, so here are some ways to improve them by connecting ads to your landing pages where your customers can buy your products/services: create customized landing pages and improve your page load speed.
- Think about other obstacles
Is your price strategy correct? Are your CTAs effective? Is the entire purchasing process easy and quick? Think about all factors that could be interfering.
Have you already put into practice some of these tips?
These are just some suggestions that are quite easy to apply to your current online business, so why don’t you try to use some of them for your dropshipping business?
Thanks to BDroppy, if you are already selling online, on your website, or through a marketplace, you can have the dropshipping service included, so you can integrate the BDroppy fashion catalog on your website/e-commerce, with thousands of original designer fashion products, using a single dashboard.