You have surely heard (and taken advantage) of Amazon Prime Day, Black Friday and Cyber Monday… But November 11th will be Singles’ Day! Do you know what it is?
The recurring event was born in 1993, created by some single students from Nanjing University. The date, in the numerical transcription “11/11” represents four solitary “1s”. What better day to celebrate those who have not yet found a soulmate?
Actually, over time this has become an opportunity to anticipate the season of big purchases in view of Black Friday and Cyber Monday and, later, of the Christmas holidays, becoming more and more international.
The commercial nature of this celebration became so famous in the western world that even top players such as Amazon have decided to offer special discounts on some products on November 11th.
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