Every day we make quick decisions about whether or not to interact with a website based on the impression that comes from it during the first five seconds of navigation, so, as digital entrepreneurs, we have a responsibility to create a website that has the right appeal. If you want to go big, you’ll need to work with a good designer and developer, but that’s not mandatory. In fact, there are many platforms that offer you the possibility to create your online shop quickly and easily, respecting all the usability standards in the best possible way.
Your ecommerce must satisfy all your customers first, not your personal taste. The primary goal is to sell efficiently, not to impress visitors.
When we talk about “conversion rate”, however, we are not just talking about sales; perhaps your goal is to have visitors subscribe to the newsletter form, so in this case, the specific action of subscribing to the newsletter will represent a conversion.
If you’ve come to this article, you’re surely interested in how to optimize your website to generate more sales, taking your ecommerce to the next level.
We will explore together simple and practical methods to generate more sales, thus increasing the conversion rate of your ecommerce.
- Why are consumers who land on your e-commerce not converting?
- How to increase the conversion rate of your ecommerce.
- Find the weak link in your shop and increase conversions.
Why are consumers who land on your e-commerce not converting?
There are several reasons why consumers choose not to make a purchase on an online shop, the most relevant ones are:
- Your shop was not designed with the target in mind.
- Your ecommerce is not optimized for mobile.
- The images of the products you sell are poor.
- Your copy is not persuasive.
- CTAs are unclear.
- Your buyers don’t trust you.
- Shipping is subject to charges.
- Check-out is complex.
- You don’t have a marketing and retargeting strategy.
If your ecommerce conversion rate is low, start analyzing the previous points and try to improve your ecommerce through these parameters.
Making these mistakes is not a failure for your ecommerce, but rather it is an opportunity to revive your business and improve it day by day.
How to increase the conversion rate of your ecommerce.
Put some small but essential tips into practice today, to start generating more conversions, without the need to increase visitor numbers.
1.Apply persuasive design and content to your website.
Your website must have a convincing and attractive design.
Typically, the visitor’s attention is drawn almost immediately to the following elements, in the following order:
- The main image
- The title
- The call-to-action button
Your visitors must immediately have in mind what you want them to do on your online shop: this can be defined as a persuasive design.
Your online shop is digital, but first of all it’s a shop. Surely if you walked into a retail store and all the products were messy and randomly placed, you’d be out in a matter of minutes. Well, the online dynamics are the same.
Your visitors want to be able to find what they are looking for within a couple of clicks, alternatively, they will find themselves in the shop of some of your competitors.
The larger your catalog is, the more important this aspect will be. You can use drop-down menus and divide your products by macro-categories, or by brand if, for example, you have a multi-brand dropshipping ecommerce in the fashion sector.
3.Optimize the loading of your shop.
Page loading speed is a critical factor for any website, but it’s also very important. Several studies report that on average users wait a few seconds before leaving a page if it’s too slow. Nearly 80% of those who shut down your website due to slow loading will most likely never return, which is why loading speed is a key factor.
You can use Google tools to analyze the speed of your page and take some corrective actions that can improve the overall performance of your web page.
In terms of increasing conversion rates, social proof is an important factor.
According to a study, 84% of consumers trust advice from friends, family and colleagues over any other type of marketing or advertising content.
70% of online shoppers check product reviews before making a purchase. Looking at this from a different perspective, of all people making a purchase, 70% are influenced by product reviews in one way or another.
It’s also worth remembering that positive social proof leads to an increase not only in conversion rate, but also in average order value and retention.
In light of this discovery, it is good to make it a competitive advantage by placing positive and real reviews on your ecommerce from your customers on the homepage or the page of specific products.
Sharing photos and content created directly by your customers on the social profiles of your business creates great social proof.
If you want to find out how to use social media to sell more, we suggest you read this article where you will find 10 tips for selling on Instagram.
Another trick could be to highlight your best-selling items, so you will demonstrate the fact that other people are buying your products.
5.Be flexible and offer more options.
This is one of the most general, but most effective tips. Offering more options means giving a potential customer more choices, such as:
- Different types of shipping (express or classic)
- Allow checkout as a guest, so your customers won’t need to create an account on your shop, or prefer social login.
- Offer as many payment options as possible (PayPal, cash on delivery, credit card, Scalapay, etc.)
- Create special discounts for your customers. Promotions increase the average cart spend.
Find the weak link in your shop and increase conversions.
To conclude, it’s important to recognize that every ecommerce business is different, and so are its customers.
The tips we’ve listed in this article are enough to get you moving in the right direction, but you should always look for ways to improve your site.
Once you’ve identified an issue that may be causing your conversions to drop, take some time to fix it, leaving everything else as it is. Once the problem is fixed, you can move on to the next improvement area and continue until you have created a shop that generates conversions.
If you can’t calculate the conversion rate of your shop, use this formula and, if the result is less than 1%, it’s time to figure out what’s wrong with your ecommerce:
(Visitors): (Actions performed) x 100
The average conversion rate of an ecommerce is between 1% and 4%, with peaks that can exceed 10% for particular traffic sources.
Choose the product sector that best suits your aptitudes and you will see that the conversion rate will be easier to manage. For example, with BDroppy you can dropship products of major fashion brands all over the world.