For many people, Christmas is the time to be merry and to buy lots of gifts for their loved ones.
Every year Christmas decorations go up earlier and 2020 is no different, so you better be prepared in order to make the most out of your Christmas online sales!
Find below some of our tips to prepare a successful festive business strategy for your online sales:
- Give your e-commerce a festive makeover
Never underestimate the Christmas spirit! Shoppers are attracted by seasonal landing pages with festive elements and colours like red, white and glitters, so make the pages of your website Christmassy!
- Make things easy and quick
For gift buyers who have little time or little experience in online shopping, an easy purchasing process is key. Propose to them a list of Christmas gifts in age and gender categories, for instance and don’t let them wait too long for your pages to load. Christmas is a busy time and nobody can waste too much time!
- Get social!
It’s the perfect time to propose Christmas-related content on your social media, such as wrapping tutorials or photos of your attractive gift baskets or to offer a wrapping service.
- Last Christmas I gave you my cart…
Cart abandonment is very frequent around Christmas, due to the huge volume of online shoppers. We advise you to try to convince your customers to recover their carts through themed discounts or special offers.
- Lockdowns lying in wait
With national or regional lockdowns being always a possibility, people will be planning to shop more online and perhaps to be willing to ship their wrapped gifts directly to recipients, so make sure you modify your checkout process accordingly, by proposing this possibility.
- Use email marketing to promote your holiday content
Holiday promotions are perfect to drive traffic and therefore sales to your e-commerce. Send your customers emails with festive colors and elements that can catch their attention.
Put these tips into practice and boost your Christmas sales! If you want to start an online activity or improve your existing one, this is the perfect time! So why don’t you start selling online with us, through BDroppy?
Thanks to BDroppy, if you’re already selling online, on your own website, or through a marketplace, you can have the dropshipping service included, so that you can integrate the BDroppy catalogue on your website/e-commerce, with thousands of designer fashion products, using a single dashboard.
Otherwise, if you’re interested in a turnkey solution, BDroppy thinks about you too! You will have your own ready-to-use e-commerce, with an integrated fashion catalogue and dropshipping service included!
Register now on BDroppy to explore all your opportunities to sell online!