Have you ever sent a marketing email and, only after sending it, realized that there was something wrong about it, such as a broken link in the CTA or a totally different link?
Such things happen all the time, but how can you avoid them? With a test send!
With many email service providers, you can send a test email that you can review before sending it out to your customers for real.
But how can you really make sure that no mistakes are made when sending a marketing email? Here are a few tips:
Grammar and spelling are essential!
Make sure you have your test email checked by the biggest grammar expert in your team and read it again and again and again.
- Check sender and subject
It is important that the sender of your email messages looks “human”, so avoid company names that look too generic. Messages sent by real people are more likely to be opened. Also, keep your subject line as short as you can, so that it shows all the information you want to transmit.
- Pay attention to links
This is one of the most common mistakes marketers make.
Make sure you actually click on any single link to verify everything is in order and check that you didn’t forget any!
- Make emails accessible
To be sure that emails are readable on all devices and browsers, test them once using the most popular devices and clients, so that you don’t have to check every option everytime. You can create a template ready to use in every occasion.
- Font issues
Check that the font and the background colour you are using are easy to read and clear. Don’t exaggerate and keep it simple, not all readers ‘ clients or devices can read the colours the way you do.
Have you ever encountered problems or issues when sending your marketing e-mails? Do you usually check the links or the colours of your messages?
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