Social media have profoundly changed our habits and our lifestyle and have been growing steadily since 2004. They offer a great opportunity to communicate with customers and to share content such as photos and videos with them.
It is therefore worth investing time and money in social media, but with a thorough strategy: here is where the statistics come into play!
In this article we want to share some parameters that you will need to take into account to better plan your social strategy in 2021. What are they?
- Users active every day
It is one of the most important statistics. This number is growing exponentially around the world, also because technologies evolve and users can connect when and where they want.
- Number of active Facebook users
Since Facebook has been the king of social networks since its launch, we cannot talk about social media without referring to it. Therefore it is important to know if your content can work on this social network and how to optimize it.
- Usage by generation
According to a 2019 analysis by Emarketer, active users of social networks are 90.4% of Millennials (individuals born between 1981 and 1996), 77.5% of Generation X (individuals born between 1946 and 1964) and 48.2% of Baby Boomers (individuals born between 1965 and 1980). This will help you better understand your target for your brand’s social media marketing.
- Time spent on social media
We are all becoming addicted to social media. Each individual spends an average of 3 hours a day on social networks and messaging apps, which gives more and more opportunities to companies looking to reach their audience through social media marketing.
- Social Media Marketing
73% of marketers believe that the role of Social Media Marketing is fundamental for their business. By including social media in their marketing strategy, they are able to advertise products at low costs, interact with their audience and build customer loyalty.
- Product research
More than half of online users use social media to search for products, reviews and opinions. This is why it is essential to be very present on social networks and use the platform that best suits your purpose.
- Positive Customer Experience
71% of users who have had a positive experience with a brand or company on social media will most likely recommend that brand to friends and family and this is the best publicity you can get!
- Influencer marketing
Here is an aspect that is becoming increasingly important. Nearly half of consumers say they rely on influencer reviews before making a purchase, making this statistic very important.
- Instagram Stories
Stories are a key part of Instagram. In two years, the users who use them daily have gone from 150 million to 500 million.
With their very high personalization rate, Instagram Stories ensure greater creative freedom which can help brands promote products successfully.
- Users on mobile devices
91% of social media users access them via mobile, so your business needs to adapt. Mobile-optimized interfaces are key so you need to make sure your content and layout are too!
Use these stats to better understand social media and how to maximize your results using these tools.
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