If you have an offline shop, you surely know how to promote it. But is it the same for online stores? Well, not at all! Things can be very different.
Of course an online activity allows you to reach more potential customers and you can control their shopping experience from the beginning to the end. But it’s not that simple…
What are the means through which you can successfully promote your online store?
First of all, you must focus on the three main audiences you’re addressing:
- those who already bought in your store or know about it – you can have a direct (and free) contact with them, via email, social media or text messages;
- those who are looking for a product similar to yours – you must find a way to let them know about your product, through SEO, contents on Facebook or blogs;
- those who would want your product if they knew about it – you must search for solutions to compete with your competitors, for example.
Let’s see some marketing tips to promote your online store
- Boost your social presence
One of the easiest and most effective ways to be more present on social media is to really work on your social media channels, so that you make them captivating and appealing.
Increase your post frequency, encourage your users to share your contents and try to be present in the most appropriate channels.
- Improve your mailing list
A strong email marketing strategy is essential. Try to gather as many email addresses as you can so that once your e-commerce is up and running you can let them know.
For more tips on how to work with email marketing, click here!
- SEO is key
Search engine optimization (SEO) includes many things.
First of all, make sure that your content uses language your customers might use when searching for similar products, through keyword research, for example.
Then pay also attention to tags, titles and meta descriptions, as that’s the first thing customers see when they get to a website.
- Advertise on social media
Everyone spends a lot of time on social platforms, that’s why they’re a great place to advertise your activity! Try to focus on the most appropriate platform based on your target audience.
- Create interesting content
Creating interesting content is a very good way to attract traffic to your online store. Use professional photos or videos, interesting pages with insights on your activity or products and so on.
- Think about using influencers
Influencers have huge online audiences and can “influence” their purchasing behavior.
So think about working with influencers marketing, as it can make your product visible in front of many potential customers and increase your brand awareness. To know more about how to use influencers marketing, click here!
Starting to sell online for the first time can seem challenging but if you take one step at a time you won’t have problems. Choose a few of the tips we gave you so that you don’t feel overwhelmed and you will make the most of it!
Did you already know and put into practice some of these tips? Have you seen results?
If you want to start an online activity or improve your existing one, why don’t you start selling online with us, through BDroppy?
Thanks to BDroppy, if you’re already selling online, on your own website, or through a marketplace, you can have the dropshipping service included so that you can integrate the BDroppy catalog on your website/e-commerce, with thousands of designer fashion products, using a single dashboard.
Otherwise, if you’re interested in a turnkey solution, BDroppy thinks about you too! You will have your own ready-to-use e-commerce, with an integrated fashion catalog and dropshipping service included!
Register now on BDroppy to explore all your opportunities to sell online!