Today almost everyone has got a smartphone and sends texts regularly.
If your online business doesn’t have a text message strategy in its marketing program, then you’re missing out on a good way to connect with your customers and of course boost your sales!
Here are some tips on how to build a successful SMS strategy:
- Better Communication
Over 60% of consumers claim that they prefer reaching out to sellers without calling a phone number and have to talk to someone and would prefer to text. That’s also an easy way to keep records of communications and access them at any time.
- Mobile Coupons
Store coupons sent via email have a very low open rate whereas coupons received via text message have an enormous open rate, which makes them a must in marketing strategy!
Want to make sure your messages are read? People are more likely to open an email or a text with a personalized subject line. Try to include in your communications customised bits of information, so consumers feel like they’re appreciated and valued as an individual.
- Time-sensitive Messages
Texts are immediate and able to grab someone’s attention so they’re the way to go when you need to send out timely information.
Business can get extremely busy and you may not always have the time to carry out your messaging, that’s why you may want to think about implementing an automatic system. For example you can send your customers an automated message with a coupon for their birthday.
This allows you to save time and energy and to keep boosting your sales.
- Build a Relationship
It’s more expensive to get a new customer than it is to retain one. That’s why it’s worth building personal relationships with your customers. Texts have a more conversational and informal style and they’re also very personal, since the conversation is held on the one thing that never leaves our side: our phones. This will inevitably lead to developing a relationship with your customer and perhaps to a sale.
- Send Updates
Not everyone uses email or Facebook Messenger, but everybody has a working mobile number. Inform your customers via text messages about their order updates, shipping and delivery times.
- Don’t Overdo it
Of course your customers must give you permission to send to them occasional text messages, don’t spam them! That encourages people not to opt out of them.
Include this one to your marketing strategy and boost your sales thanks to text messaging! If you want to start an online activity or improve your existing one, why don’t you start selling online with us, through BDroppy?
Thanks to BDroppy, if you’re already selling online, on your own website, or through a marketplace, you can have the dropshipping service included, so that you can integrate the BDroppy catalogue on your website/e-commerce, with thousands of designer fashion products, using a single dashboard.
Otherwise, if you’re interested in a turnkey solution, BDroppy thinks about you too! You will have your own ready-to-use e-commerce, with an integrated fashion catalogue and dropshipping service included!
Register now on BDroppy to explore all your opportunities to sell online!