Trust is the basis of every seller-buyer interaction.
So how do you win over your customers’ trust, if you have just started your business or sell a new item or brand?
We give you 5 tips that will let you create a perfect bond with your customers:
- Build the perfect homepage
Of course, when a customer lands on your e-commerce for the first time, the first thing he sees is the homepage, which must be attractive and inspire security. It must also have curated content, with high-definition photos, menus and categories that are easy to navigate, currency and language consistent with that of your customers.
- Provide all necessary information
Make sure you provide all the product information, that the search bar is effective, and the product pages are very detailed and accurate. For example you should provide multiple photos for each product, accurate and legible descriptions, size charts and customer reviews.
- Tell your story
Many customers visit the “About us” section because they want to know more about how a business was born, if it is stable and if it is possible to have reliable communication channels. It is therefore important, for example, to populate the page, provide contacts, perhaps even a phone number and an e-mail, and maybe introduce a live chat so that customers can contact you in real time.
- Give space to your social channels
Who doesn’t check their social networks daily? So give them space on your e-commerce, create posts often and involve followers on Instagram and Facebook, let customers post photos of your products and insert links to social profiles in your store.
- Offer your customers a simple experience
How much does the product cost? How much is shipping? Are there any extra fees to pay? Are there any special discounts? What payment options are available? These are the doubts that each customer has when making a purchase and that you will have to try to dispel, by entering a return policy for example, or adding a Wishlist, a field for discount codes and the most popular payment methods.
Getting the trust of your customers is a long but necessary process for all companies and through these small but important measures, your customers will find it so easy to buy on your e-commerce that they will come back and spread the word!
At the same time you will see sales increase and your business grow. Not bad, right?
We really hope these tips can be useful for your online business with BDroppy!