When you first start with email marketing you might feel lost.
You surely have some questions that you are too afraid or ashamed to ask. Don’t worry, we’re here for you!
Read below our answers to your most burning questions:
- What’s the best subject line?
The most performing email subjects are usually short and action-oriented, so you should run some tests, as every audience is different and reacts differently: try with funny subjects or puns, shocking subjects, numbers or lists.
- How often should I be sending emails?
It depends on your recipients and on your sharing habits.
You can create a lot of content and send it every day at the same time, so your list could like that you are sending them content regularly, but maybe your list doesn’t want to hear from you more than once a month.
So what should you do? Try to experiment a little and run some tests to determine how often you should send email in order to adjust your strategy.
- What if I buy a list?
Don’t do that! It may seem like a good idea at first but it is counterproductive in the long run: when people get an email from you, they don’t know you, so they won’t perhaps open the email or even mark you as spam.
- How to grow my email marketing list?
One of the best and easiest ways is to create an offer and ask for people to give you their email address to access it. But you could also create amazing contents, use more C.T.A., create a blog or encourage subscribers to share your emails.
- Can I use email newsletters?
You can send lots of types of emails.
Most people think they need an email newsletter, but consider sending emails with just one piece of content that aims at getting recipients to continue in the marketing funnel instead of gathering a lot of content to share in a single newsletter.
- Keep an eye on the bounce rate.
When an email bounces, it could be for various reasons: it may fail for a permanent reason, like a fake, invalid, or blocked email address or because of a temporary issue, such as a full mailbox or an unavailable service, for example.
Keep an eye on your bounce rate just so you can clean your database and have a flawless procedure.
- How do I make sure I don’t end up in the spam folder?
The best you can do to stay out of the spam folder is to work on an email list that you built yourself, but also try to identify for example how your name appears as sender, make unsubscription easy, custom your content, clean your lists…
- How can I make sure my emails will look good?
Email providers all render HTML differently, but you can work around it.
You can simply run tests to make sure emails work for each provider. Your email marketing provider might be able to help you or you can create some email accounts on the top providers and send yourself test emails, checking until the emails look right.
- What do open rates mean?
Open rates and clickthrough rates are the most popular benchmarks. The open rate is the percentage of people who opened your email among those who received it. The clickthrough rate is the percentage of people who clicked on a link in your email among those who opened it. These two metrics aren’t the only ones you should look at, but it all depends on the goals of your email.
- How do I prevent unsubscriptions?
If you don’t want to break the law, you should always make it easy for people to unsubscribe from emails by providing a visible link in every message and do that in a timely manner. For example you could customise email frequency or make it more regular and make sure your emails don’t load too slowly.
These were our 10 tips on frequently asked questions about email marketing. Have you ever had such issues with email marketing? Did you find this article helpful and useful for your online business?
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