DROPSHIPPING ACADEMY – Black Friday 2022. What is it? How long does it last? How to get ready for it?

Check out our tips on how to prepare your sales during Black Friday

What is Black Friday?

Black Friday is the name given to the last Friday in November; on this date, digital entrepreneurs like you with an ecommerce, who see or resell products, offer big discounts on their merchandise.
Black Friday is a tradition born in the United States that has grown tremendously around the world in recent years.
Amazon was the first platform to successfully export Black Friday outside the U.S., thus opening its doors to all brands.

In 2022, Black Friday deals won’t be limited to November 25th, but will last at least a full week. So many brands are choosing to stagger their deals throughout November to better manage orders and beat the competition.

Keep in mind that your customers love deals, and the trend has never lowered even in recent years; people are becoming more attentive and informed about promotions.

Why is it called Black Friday?

It is thought that the first to use “Black Friday” was Philadelphia police in the 1950s to describe the mass crowding and general chaos that would occur the day after Thanksgiving.
According to a famous newspaper, the two days after Thanksgiving were the fiercest and most crowded shopping days. This created several public order problems and the terms Black Friday and Black Saturday were coined.
Since then, the common desire has been to banish negative connotations and promote these days as the most profitable for a business. In fact, Black would indicate black ink on a business’s balance sheet, as opposed to red, which indicates a loss of money.

How long will Black Friday 2022 last?

When Black Friday was a new thing, it was only for one day. However, in the last few years, offers have tended to last longer and longer. Our advice is to spread the discounts over the entire month of November, as you will have a lot of competition and will need to manage your strategies well to sell as much as possible in anticipation of Christmas.

The dates to remember for this Black Friday 2022.

Here’s the date for Black Friday 2022: Friday 25th November 2022.

As we anticipated earlier, you will need to be prepared for different phases.

Black Week will be from November 18th to 24th.
On the other hand, Black Weekend is the weekend from November 25th to 27th.
Finally, Cyber Monday 2022 will be held on Monday, November 28th 2022, which is the Monday following Black Friday, interesting for those who sell technology.

How to get ready for Black Friday and Cyber Monday.

Here are 3 tips that you can easily apply to your ecommerce: they’ll help you boost your online sales by exploiting the “Black Friday Week” potential positive trend.

Prepare. Promote. Persist. These are the 3 fundamental levers for a successful e-commerce in this particular time of year.

1. PREPARE your customers and your communication for Black Friday.

Tell your customers about the upcoming arrival of discounts and promotions in your shop in advance: communicating such news a few days before will help you create expectations and hype in your followers. Use all your means of communication to initiate this teaser operation. For example, you can use Instagram stories and create a countdown, a newsletter to alert your database of the exclusivity of these promotions, or live streams in which you preview future promos with activities related to early sales.

Your goal will be to generate curiosity in users who will remember you and visit your site during those days to find the right occasion for them.

When the days of Black Friday arrive, set up your social pages with a theme, but also your shop should be different from the usual. Maybe you can dedicate a specific category to Black Friday discounts to communicate it clearly.

2. PROMOTE with discounts, occasions and offers.

Black Friday is synonymous with special offers, discounts and promotions, so your entire strategy will focus on the advantage.

Think about what products you’ll want to put on offer, it could be the right opportunity to sell products you’ve had in stock for too long, or to launch your must-have product.

Always play on the principle of scarcity: people are more enticed to buy if you indicate that the offer is valid for only a few pieces, or if you include messages such as “Last 5 products available,” “Limited stock,” or “Product almost sold out.”
Using this technique will make it easier for you to find the right buyer, in order to get rid of a few pieces that have been in your warehouse for too long.

You could also decide to start the discounts before “Black Friday” and make them last for an entire week, to please more customers without giving up the “urgency effect” through daily promos on different products day after day.

3. PERSIST. Black Friday is just the tip of the iceberg.

Consider that Black Friday is not only a great opportunity to sell, but you have the chance to get lots of new leads potentially interested in your products. It will be up to you to convert them into customers during the following weeks, especially in view of Christmas shopping, so it’s important that your online store is ready and well-structured to sell more even after Black Friday.

Remember that navigation on your shop should be simple and clear.
Your user should not have a hard time browsing through the pages of your online store.
Having a simple navigation with clear and useful information will be essential to make the purchase complete.

Create clear and transparent product sheets.
Set clear descriptions that highlight the special features of your products: customers should have no doubts about what you offer.

Set up newsletter subscription forms.
Collecting contact and e-mail addresses of visitors to your store is critically important for building relationships with your potential customers. That way, even if the user doesn’t buy on Black Friday, they can still get a feel for your products and you can engage them later with new offers or useful information.

What about you? Are you ready for this Black Friday? Check out these and lots of other tips on our blog: selling dropshipping fashion products will be even easier, thanks to our tips!