It’s THAT time of year again, the most profitable time to sell (online and, recently, offline), especially electronics and clothing.
We are talking about Black Friday, the first real event of the year dedicated to Christmas shopping, and Cyber Monday!
But first, let’s see what it is:
What is Black Friday?
Born in the United States, Black Friday is becoming increasingly popular in the rest of the world and yearly records more shocking figures for all sellers.
The Friday immediately after Thanksgiving, Black Friday started as a single day of big discounts, but over time it extended until the following Monday, or Cyber Monday, and gradually included the entire week, becoming an entire Black Week or, in some cases, even a Black November.
But when is Black Friday? And what about Cyber Monday?
Black Friday is always the Friday following Thanksgiving, so Black Friday 2022 will be on Friday, November 25th.
Cyber Monday, on the other hand, is always the Monday after Black Friday and therefore this year it will be on Monday, November 28th.
Sellers need to take part in this event! A good part of online sales is carried out during this period, in preparation for Christmas shopping, thanks to the several Black Friday deals that can be found by browsing the internet.
Here’s what we’re going to talk about:
- Plan your best Black Friday offers in advance
- Prepare your store or ecommerce
- Improve your customer service
- Communicate with your potential customers
- Offer order tracking
1. Plan your best Black Friday offers in advance
Many users start planning their purchases well in advance, so prepare your Black Friday and your best Cyber Monday deals early and maybe put a countdown timer on your site to create a sense of urgency and signal the deadline for offers.
2. Prepare your store or ecommerce
In 2020 and 2021, consumer habits were strongly influenced by the COVID-19 pandemic, making online purchases more numerous and frequent, especially in categories such as electronics and clothing, which have therefore become almost routine.
To avoid being caught unprepared, ensure your website is fast, so that your users do not waste time and to support the increase in online traffic on your store or dropshipping business.
3. Improve your customer service
Your ecommerce will experience an increase in traffic and requests on the occasion of Black Friday. It would be a good opportunity to create a live chat on your site, for example, to speed up and simplify contacts with customers and to convert them into purchases more easily.
4. Communicate with your potential customers
Communication is key! To make your online sales and traffic grow, you need to understand the correct way to communicate your Black Friday Cyber Monday deals to your potential customers and maybe try to open as many communication channels as possible!
Signal the Black Friday offers and the best Cyber Monday deals available on your site via email, via sms, via push notifications or via social networks such as Facebook, Instagram and Tik Tok, to reach more and more customers and increase visits, and sales, on your site.
5. Offer order tracking
Given the high number of orders, and possible delays in shipments, especially during Black Friday, constantly inform your customers about the status of shipments, and offer them a code to track shipments independently, to simplify things and streamline your job, especially when it comes to dropshipping.
Black Friday 2022 is very close! Don’t be unprepared and make sure you have everything under control by following our advice.
Thanks to BDroppy, if you are already selling online via Amazon, you can have the dropshipping service included, so you can integrate the BDroppy fashion catalog on your website/ecommerce, to sell designer clothes and thousands of original designer fashion products, using a single dashboard.
BDroppy is the dropshipping platform, which can also be integrated with your Amazon shop, that allows you to upload and sell our designer fashion catalog and automate the updating, ordering and shipping processes all from a single dashboard.
Otherwise, if you’re interested in a turnkey website, BDroppy thinks about you too! You will have your ready-to-use ecommerce, with an integrated fashion catalog and dropshipping service included!
